Wentworth stays ahead as national beer sales go flat

Released on: December 3, 2007, 6:57 am

Press Release Author: BeyondPR

Industry: Food & Beverage

Press Release Summary: Beer sales slump fails to dampen brewery's achievements

Press Release Body: Multi award-winning Wentworth Brewery is bucking the trend and
is not affected by the current national slump in beer sales. Recent research shows
that pub beer sales are at their lowest since the 1930s, but Wentworth is not to be
counted among the doomed ale producers; the Yorkshire micro-brewery has increased
beer sales year on year for the past five years and continues to go from strength to
strength.
The British Beer and Pub Association (BBPA) say total beer sales for 2007 are down
22% - some seven million pints a day fewer than their peak in 1979. Since then there
has been a 49% drop in pub sales, which has been partly offset by an increase in
purchases from shops.
Wentworth Brewery boasts an impressive CV which is possibly the reason for its
continuing success. The brewery has always enjoyed positive feedback from its
customers, as many of its real ales are highly original and are well researched to
cater for the tastes of the more discerning drinker.

Chris Tinker, Wentworth Brewery's sales manager, said: "We like to keep ahead of the
game with new and exciting brews and offers. I think that by staying in the public
eye at various festivals and responding very fast to what the market is telling us,
we've managed to accumulate an excellent following of real ale fans across the
country. People who drink this type of beer are very loyal to a good product and
brand. Whilst the national pub picture looks gloomy, this is far from the case as
far as Wentworth Brewery is concerned."

Among the brewery's success stories are an attractive 'Famous Four' pack of the
brewery's most popular bottled beers; a new offer of creating your own branded beer;
and the opportunity to buy a selection of cask ales for parties at home or at work .
The brewery makes regular appearances at regional and national beer festivals where
the public are able to sample new brews and old favourites like the legendary WOPPA
and Bumble Beer.

Wentworth is also proud to have on board what it believes is the only true female
Head Brewer in the country, (designated Head Brewer, as opposed to a female member
of staff who brews), Michelle Bright, the personal creator of the award-winning
Oatmeal Stout.

For more details of Wentworth Brewery's products and offers, e-mail
info@wentworth-brewery.co.uk or telephone Chris Tinker on 01226 747070.


Web Site: http://www.beyondpr.co.uk

Contact Details: Press enquiries
BeyondPR. Direct line 0114 275 6996.
Mobile 07930 697773. e-mail: info@beyondpr.co.uk
Ref: WEN063 - Beer sales

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